Recruitment that Strengthens your Employer Brand with Aplikuj.pl

Recruitment has long since ceased to be merely a way of hiring employees – it has become a powerful expression of a company’s brand. Organisations that approach recruitment with creativity gain not only valuable candidates but also a distinct image advantage. Aplikuj.pl responds to this shift by introducing solutions that make recruitment an integral part of a successful employer branding strategy – from 360° Profiles and the Premium Brand service to advanced, AI-driven tools.

Reputation is the New Currency of Recruitment

There is no information vacuum in today’s job market. Before jobseekers even click the “Apply” button, candidates have already formed an impression of the company. They do this based on online reviews, social media footprint, and the way the brand communicates with its audience. A good employer brand has become the first filter in the decision-making process, and credibility now matters more than the content of the job posting itself.

That is why a strong employer brand is one of the most important investments in the development of an organisation. The employer brand affects not only the number and quality of applications, but also employee loyalty and how customers and business partners perceive it. Brands that consciously invest in their reputation build a community of committed and loyal people around them who are willing to share their knowledge.

Furthermore, employer branding activities bring real results – they shorten the recruitment process, reduce its costs and increase the effectiveness of reaching the right candidates. For this reason, more and more companies treat communication with candidates as a key element of their strategy, combining marketing, technology and building lasting relationships between the brand and people.

Maintaining a Dynamic Employer Brand

Today’s candidates have completely different expectations of the recruitment process than they did a few years ago. They want to analyze the company they might be working for and understand the specifics of the job. They are interested in how the organisation communicates its values, how it cares for its team and what story it tells.

Aplikuj.pl, one of the leaders in the recruitment market in Poland, is consistently developing its services to anticipate the needs of the market. It is transforming from an advertising portal into a platform that effectively supports an employer brand and helps companies build their position on the internet. At the heart of this change is an approach based on the experience of the many users of the portal.

Aplikuj.pl focuses on modern tools that allow brands to present their story in an attractive and authentic way. This is a response to the market’s need for recruitment experiences that engage and strengthen reputation. 

Premium Brand – Visibility That Builds Trust

Brand visibility on the internet is not everything. Today, how a company is perceived is equally important. That is why Aplikuj.pl has created the Premium Brand service, which combines effective recruitment with building employer brand recognition. It is the perfect solution for companies that want to present themselves professionally and reach candidates not only in their region, but also on a larger scale.

Premium Brand is an extended form of promotion aimed at employers who want to increase the reach and visibility of their advertisements throughout the voivodeship. The advertisement is highlighted in the list of offers and visible for 45 days. The price also includes a Facebook campaign that builds brand recognition among local candidates. Additionally, there is an option to purchase a Google campaign, and the package itself includes 4 refreshes, 6 days of promotion and 7 days of highlighting of the company’s brand.

For companies conducting large-scale recruitment processes, we have created the Premium Brand+ package, which is the most advanced version of promotion, designed for organisations that need wide exposure and want to reach candidates from several regions. This package provides the highest level of visibility on the website. It includes up to 45 days of advertising, and advertising campaigns on Facebook and Google in the price. The coverage extends to as many as three voivodeships, allowing to reach both active and passive candidates.

Premium Brand and Premium Brand+ are tools that significantly increase the effectiveness of online communication while strengthening the employer’s image. Thanks to them, advertising campaigns not only gain greater reach, but also a professional context – building trust, recognition and positive associations with the brand. 

Employer Profile 360 

Employer Profile 360 is a modern, extensive showcase for your company on the Aplikuj.pl website, which helps build your employer brand and attract suitable candidates. It is a space where an organisation can show not only who it is looking for, but also more about itself and its online footprint and most importantly, why it is worth joining the company. 

With the 360 Employer Profile, users can:

• Add a company description, talk about the team, work culture, values ​​and atmosphere.
• Integrate current job offers – automatically linked to the company profile and visible to candidates visiting the company’s website.
• Show the day-to-day life of the company – post photos and videos presenting the workspace, company events and team life.
• Present employment conditions and benefits in a clear tile format.
• Share contact details and location.
• Respond to candidates’ questions – In the Q&A section, it is possible to dispel doubts and demonstrate openness in communication 
• Monitor interest in the company using visitor statistics.

The Employer Profile 360 connects presentation, communication, and marketing. It assists companies in distinguishing themselves with an authentic message and helps candidates get to know their potential employer better. This gives the recruitment process a more collaborative and human dimension. 

Reputation Management Using AI

Online opinions of companies have a significant impact on candidates’ decisions today. That is why Aplikuj.pl is offering new services by introducing an employer reputation management service using artificial intelligence. This solution will allow companies to better understand how they are perceived online and consciously shape their brand image based on the data and analyses received.

The new tool examines the company’s visibility on Google and then thoroughly searches the internet for the most common queries – about the brand, opinions, ratings or comparisons. Based on this, it prepares recommendations for actions that help improve brand perception and increase its credibility. The application also allows you to put these tips into practice – from refining content and strengthening external publications to creating consistent and reliable answers to emerging questions. 

The goal is to transform unfiltered and inconsistent information about the company into a consistent, authentic message that builds trust, supports a positive image, and allows for better control of the brand’s reputation online. 

Aplikuj.pl in Numbers:

The website’s statistics confirm that effective recruitment begins where visibility, technology and trust come together. Aplikuj.pl is now one of the most frequently visited recruitment platforms in Poland – it generates over 3 million page views every month and attracts over a million unique users. Over the last four years, the number of CVs submitted has increased 2.7 times, confirming not only the growing popularity of the website, but above all its effectiveness. 

Job ads from the Premium Brand group generate on average 50% more applications, and in some industries – such as marketing, management, and technology – the increase in applications reaches as high as 500%.

Promoted listings generate an average of 58,000 ad impressions through integrated campaigns on Google, Facebook, Instagram, and YouTube.

Importantly, Aplikuj.pl is equipped with an ATS that fully integrates with the most popular recruitment platforms, including eRecruiter, Traffit, Elevato, HRAppka, and Element App. This enables employers to automatically transfer candidate data to their own systems – without the need for manual data entry or abandoning their existing tools.

A Platform Created to Build Brands

Aplikuj.pl has consistently proved that recruitment is more than just a process – it is a strategic tool for building an employer brand. Thanks to innovative services such as Premium Brand, Employer Profile 360 and the developing reputation management function using artificial intelligence, the portal combines effectiveness with authenticity, and data with emotions. 

This is how recruitment can become an integral part of brand identity – and Aplikuj.pl is where great companies meet the right people.

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